Oprah and Jay-Z cash in as Oatly debuts on Wall Street
Much of the demand is driven by millennials and Gen Z consumers, who are more than willing to spend on sustainable products that are also healthy.
In 2020, plant-based retail sales in the United States hit $ 7 billion, up 27% year-over-year, according to a report from the Good Food Institute and Plant-Based Foods Association (PBFA).
Oatly, founded by brothers Rickard and BjÃ¶rn Ãste in 1990, has benefited from a growing interest in companies concerned with environmental, social and governance issues.
Oatly, which mentions the word “sustainability” more than 100 times in its regulatory brief, said that on average, one liter of Oatly product consumed in place of cow’s milk results in around 80% greenhouse gas emissions. greenhouse less, 79% less land use and 60% less energy consumption.
Last year, Oatly raised US $ 200 million in a premier investment round led by private equity firm Blackstone Group and including Winfrey, Natalie Portman, an entertainment company founded by Jay -Z and Schultz.
Verlinvest, the family investment firm behind brewer Anheuser-Busch InBev, remains the majority owner of Oatly through a joint venture with Chinese government-owned China Resources, which invested in the company in 2016.
Morgan Stanley, JPMorgan and Credit Suisse are among the main subscribers of the offer.